Increasingly brands and retailers are rearranging their marketing spend to deliver a seamless, integrated shopping journey across multiple touchpoints as the customer is orchestrating her relationship with the brands — engaging whenever, wherever and however she wants.
The new playbook for customer engagement is successfully created and adopted by millennial business leaders, resulting in the rapid growth of brands like Bonobos, BooHoo, Casper, Chubbys, Warby Parker, Nordstrom Local, Patagonia, Nike Innovation Shop, Enze, and more. These winning brands stand out in the middle of the proverbial retail apocalypse and keep their audience hooked to their products using sophisticated content marketing, especially video.
https://medium.com/@anupamk/reimagining-retail-5-winning-themes-63d2c7d98104